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Glossary


Many of our link tracking users are new to tracking and Internet marketing. When you're first starting out, there can be a lot of information to absorb and it can become confusing at times.

So we wanted to give you a simple list of some of the terminology and abbreviations that you may come across when you're in the link tracking and affiliate marketing industry.

This is by no means a FULL list of them! New ones seem to pop up all the time. But we thought this might be helpful when you're viewing your stats here at ClixTrac or viewing stats on an affiliate network or on an ad network.


A/B Testing
 


A/B Testing
Affiliate
Affiliate Link
Affiliate Network
Affiliate Program
Banner Ad
Bots
Click
Commission
Conversion
Conversion Rate (Conv. Rate or CR)
Cookie
Cookie Expiration
CPA (Cost-per-acquisition)
CPC (Cost-per-click)
CPM
CTR (Click-through Rate)
EPC (Earnings-per-click)
HTML Code
Impressions
IP Address
Javascript Code
Last Click
Landing Page
Pixel
PPC (Pay-per-click)
Referrer
Split-Testing
Sub ID
Sub ID Forwarding
Text Ad
Tracking URL
Unique Click
URL
View



If you have any wording or terminology within your ClixTrac control panel that you need help understanding, please let us know.

 

 
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